The entire activation included both active and passive interactions: a dynamic AI art wall, an app where attendees could have their photo taken and reimagined in real time by AI, and a case study video tunnel featuring Red Hat AI customer success stories.
Success was measured by the number of active interactions. Over the course of 3 days, a staggering 90% of attendees interacted with 1.2M original AI generated images on the art wall. 3,489 AI portraits were created (nearly 60% of attendees), turning visitors into an 80’s version of themselves with a mullet, a pirate, a futuristic space traveler, or something equally as shareable.